Case Study: Business Insider
Discover how Business Insider leveraged Cinchcast to capture compelling interviews with thought leaders and industry experts at Startup2011.
Challenge
Business Insider is an online publisher and event producer that delivers business information and news on the financial, entertainment, green tech and digital industry verticals. They were looking to empower journalists with a tool to capture interviews with thought leaders and industry experts at their event, Startup 2011.
Solution
Cinchcast provided Business Insider with a comprehensive solutions for creating and sharing content on the go. Journalists were able to simply record high-quality interviews onsite using the Cinchcast iPhone application and post them in real-time to a browser-based editorial dashboard for review. In one central location, editors were then able to easily review content coming in from multiple journalists and publish the content with Cinchcast’s easy-to-embed, branded players.
Result
Business Insider successfully enabled their editorial team to simply and cost-effectively create compelling content from the Startup 2011 event. These efforts extended the reach of this offline event online, creating rich, interactive content for the Business Insider website.
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