Case Study: SAP
Discover how SAP used Cinchcast to enhance communication with its global salesforce.
Challenge
SAP was looking for a more effective and engaging way to educate their global sales team. Historically, they had leveraged traditional podcasts and videos, which they would record and archive for later consumption. This approach was time consuming and lacked the engagement and interactivity they were looking for.
Solution
Cinchcast provided SAP with an interactive, live audio broadcasting solution to enhance internal communications and training of their sales force. Using the Cinchcast platform behind the firewall, SAP conducts a regular call-in radio show to discuss key sales priorities, sales approaches, and new solutions and services. Sales professionals in SAP offices worldwide stream the show live on their computers, phones, or web-enabled devices. They also call in to ask questions and contribute to the conversation. All of the live sessions are automatically archived for later listening.
Result
Using Cinchcast’s secure and scalable audio management solution, SAP has increased the effectiveness of their global sales communications. This new approach saves time and money and delivers the interactivity and engagement they were looking for. In addition, their regular broadcasts are cost-effectively creating a robust, evergreen knowledge base to support their ongoing sales efforts.
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