Case Study: Sears
Discover how Sears is engaging and activating Do-It-Yourself enthusiasts across the social web with an online talk radio show, powered by Cinchcast.
Challenge
Sears was looking to reach and engage Do-It-Yourself enthusiasts across the social web to increase awareness for the Craftsman brand and product portfolio. They were looking for an approach that would complement their existing social marketing efforts and integrate easily into their existing Craftsman Experience initiative.
Solution
Cinchcast helped Sears quickly launch a twice-weekly online talk radio show, The Down and Dirty with Frank Fontana. The Cinchcast platform provides the Sears-Craftsman team with all the tools they need to create, broadcast, and share their show on their site, on Facebook, Twitter, iTunes and more. They leverage Cinchcast’s audio management studio to manage and moderate live callers, taking questions from Do-It-Yourself-ers and capturing powerful customers testimonials regarding the Craftsman brand.
Result
Cinchcast has enabled Sears to take an innovative and highly-effective approach to marketing the Craftsman. The Down and Dirty show is garnering hundreds of thousand of listens and was recently selected as a Top Pick on iTunes. It has also greatly enhanced Sears’ ability to activate brand advocates and generate real engagement across their social marketing efforts.
View More Case Studies
Find out how other companies are increasing their reach, engaging their communities, and generating more revenue with Cinchcast.
View more.
Get Started with Cinchcast
Let us put together a solution that meets your unique communication and content creation needs. Contact us.
