Case Study: United Business Media

Challenge

UBM is a leading global business media company that provides B2B communities with critical business information through online properties, events, and print publications. As with most online media companies, they are faced with the constant challenge of attracting more visitors, creating more engagement, and generating more revenue.

Solution

UBM turned to Cinchcast to provide its online publishers with a simple and cost-effective solution for creating more compelling content in less time. Several of UBM’s B2B properties leverage Cinchcast to create regular live audio broadcasts and archived podcasts. Journalists can easily produce content and conduct live interviews with guests anywhere around the globe by simply using a phone. The content is easily integrated into their current web, advertising, and content management infrastructures.

UBM makes it easy for listeners to consume and share content anytime, anywhere with Cinchcast. And, the live and archived content is surrounded by multiple opportunities to get engaged beyond just listening, including live chat, commenting, and the ability to call-in live during the show.

Result

UBM easily and cost-effectively created new channels of highly-monetizable content on their web properties. The content is driving maximum engagement and generating hundreds of thousands of listens. Each episode generates hundreds of live callers and online comments. With extensive reach and engagement, UBM is garnering lucrative sponsorships on these new content channels powered by Cinchcast.